63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence pointing to the growing popularity of influencer marketing. One study found that 63% of brands are now engaged in or intend to engage in influencer marketing. By 2020 this will be a $10 billion a year industry. […]

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence pointing to the growing popularity of influencer marketing. One study found that 63% of brands are now engaged in or intend to engage in influencer marketing. By 2020 this will be a $10 billion a year industry.Pixlee defines influencer marketing as ‘a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers’. In essence, influencer marketing involves leveraging the databases of social media players to communicate with their growing audiences.On one level, influencer marketing is not new. TV personalities and sporting celebrities have been recommending products since marketing began. In 2019, however, influencer marketing has gone to a new and far more targeted level.The strengths of influencer marketing include: The right influencers have access to your market The right influencers…