1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it for me?’ Your emails to be read consistently must add value and not simply sell stuff. Give your target something of value.   2/20 – Construct a compelling subject line When you are getting hundreds of emails […]

1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it for me?’ Your emails to be read consistently must add value and not simply sell stuff. Give your target something of value.   2/20 – Construct a compelling subject line When you are getting hundreds of emails each day, as most people do, there is an inclination only to open those that appear to address something that is of pressing interest to me – now!   3/20 – Email on the right day at the right time There is a great deal of research showing that email opening rates are higher on some days that others and at sometimes than others. Consult the research relevant to your country and industry   4/20 – Beware of spam filters Avoid using words like FREE and anything else that looks like you are selling something.…