remember the blind spot

65% of Americans believe they have above average intelligence A recent study found that 65% of Americans believe they have above-average intelligence. Another study found that 80% of drivers think they are above average drivers, and 84% of academics think they are above average lecturers. Clearly, these numbers are absurd and are not even close […]

65% of Americans believe they have above average intelligence A recent study found that 65% of Americans believe they have above-average intelligence. Another study found that 80% of drivers think they are above average drivers, and 84% of academics think they are above average lecturers.Clearly, these numbers are absurd and are not even close to reality. They are often cited as examples of the Dunning Kruger effect, which they are, but they are also examples of blind spot bias.Blind spot bias is the failure to notice your own cognitive biases. The bias blind spot is the cognitive bias of recognizing the impact of biases on the judgment of others while failing to see the impact of bias on one’s own judgmentA colleague of mine once asked my view on a social issue, and I responded with a very progressive view. He responded by suggesting that I am biased because I am a progressive voter (which I…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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