85,000 members and climbing In 2019 the Collingwood Football Club had 85,226 members – all of whom believed that Collingwood to be the greatest football club in the country – regardless of any evidence to the contrary – and with no definition of what constitutes ‘great’ or criteria for evaluation. Why do they think this? […]

85,000 members and climbing In 2019 the Collingwood Football Club had 85,226 members – all of whom believed that Collingwood to be the greatest football club in the country – regardless of any evidence to the contrary – and with no definition of what constitutes ‘great’ or criteria for evaluation. Why do they think this?  One reason is that they keep on hearing each other say it.I frequently hear people say that Australia is the most successful multi-cultural society on earth. They are not able to articulate the criteria for evaluating ‘success’, and they fail to cite any data or real evaluation of other nations who also think they are the best – including the US. They believe it nonetheless – largely due to the constant repetition of the observation (NOT FACT) by politicians who know consumers want to hear it.In the Australian 2016 general election, the Labour Party took…