I was with a friend the other day (yes I have one – indeed I have two, I think). We were discussing the power of trust and how best to communicate trust as a component of a personal brand. For most people in business it is a critical component and an all too often devalued […]

I was with a friend the other day (yes I have one – indeed I have two, I think). We were discussing the power of trust and how best to communicate trust as a component of a personal brand. For most people in business it is a critical component and an all too often devalued issue. My friend suggested that in order to expect trust, or that people will trust you, you first need to demonstrate that you trust them. An interesting proposition I thought, and still think. In support of this proposition, he told a story about a friend of his who went to a specialist high quality green grocer and proceeded to load up his trolley with $200 worth of goodies, only to find when arriving at the till that the EFTPOS machine was not working and he had no cash, fully intending to pay be credit card.…