87% of executives rate reputation damage as more important as any other strategic issue Highlighting the importance of personal branding, recent research found that 87% of executives rate reputation damage as more important as any other strategic issue. Personal branding involves establishing and managing the perceptions of an individual with a view to establishing and maintaining a […]

87% of executives rate reputation damage as more important as any other strategic issue Highlighting the importance of personal branding, recent research found that 87% of executives rate reputation damage as more important as any other strategic issue. Personal branding involves establishing and managing the perceptions of an individual with a view to establishing and maintaining a reputation consistent with that individual achieving their objectives.Personal branding is all about identifying optimal messaging for an individual and communicating that messaging in a way that will maximise personal engagement with prospects, customers, colleagues, staff and other parties. Personal branding requires: Defining the optimal personal brand Living the optimal brand Communicating the optimal brand Jeff Bezos defined ‘your brand’ as – ‘what people say about you when you are not in the room’. While I would replace the word ‘people’ with ‘your target audience’, this definition is sound. It suggests that every individual has a…