15% employee engagement is common and dangerous Most businesses I come across operate on the belief that they have a high level of customer engagement than they do. Research, however, suggests otherwise, with one study finding: Engaged staff – 15% Non-engaged staff – 67% Actively disengaged staff – 18% This same study found that even […]

15% employee engagement is common and dangerous Most businesses I come across operate on the belief that they have a high level of customer engagement than they do. Research, however, suggests otherwise, with one study finding: Engaged staff – 15% Non-engaged staff – 67% Actively disengaged staff – 18% This same study found that even in organisations that recognise this lack of engagement, some 70% fail to make the transformation required to achieve a high level of staff engagement. Low staff engagement can negatively impact the capacity of the organisation to attract the best people, retain the best people, and get the most out of them. As a subset of this, low staff engagement impacts on the capacity to engage with prospects and customers.Research suggests that – ‘companies that have engaged employees outperform those with the disengaged employee by 202 per cent’.  Another study concluded that – ‘organisations with higher…