38% of a presenter’s impact is how they say it This paper has already addressed research that shows that in personal communication the impact is – 7% content, 55% body language and 38% inflection/voice/tone. In other words, and to the subject at hand – how you say something has more than 5 time the impact […]

38% of a presenter’s impact is how they say it This paper has already addressed research that shows that in personal communication the impact is – 7% content, 55% body language and 38% inflection/voice/tone. In other words, and to the subject at hand – how you say something has more than 5 time the impact on listeners than what you say.How an individual speaks can have a dramatic impact on how they are perceived by others and their capacity to engage with others on a one to one basis. Critical issues in this regard include: Articulation Vocabulary Accuracy We all react to accents and the way in which an individual pronounces words. An accurate and clear pronunciation leads to the view that the individual is educated and well informed. Strong accents and poor pronunciation can significantly damage perceived credibility.Having a wide-ranging vocabulary also enhances the perception of education and knowledge.…