3% of people consider salespeople trustworthy How would you feel about engaging with someone you don’t trust? While I recognise that trust must be earned and that I will not automatically trust anything, I would be very unlikely to engage with anyone I don’t trust. My suspicion is that you are no different. Few people […]

3% of people consider salespeople trustworthy How would you feel about engaging with someone you don’t trust? While I recognise that trust must be earned and that I will not automatically trust anything, I would be very unlikely to engage with anyone I don’t trust. My suspicion is that you are no different. Few people will engage with anyone they do not consider trustworthy.There is an important message here, given that research shows that only 3% of people view salespeople as trustworthy. Despite the observation that trust is a precursor of confidence, very few people seem to trust salespeople – making it very difficult for salespeople to engage with prospects and customers. This being the case, what strategies can salespeople embrace to build trust and make themselves more attractive to prospects and customers?Strategies for building trust include: Adopting an open stance with palms showing when meeting face to face Making…