get over it and speak up

70% say that presentation skills are critical to career success Public speaking is central to effective customer engagement, especially in the B2B environment. However, a recent study found that 70% of people in business are afraid of public speaking. This is particularly concerning given that studies indicate that 75% of people in business believe that […]

70% say that presentation skills are critical to career success Public speaking is central to effective customer engagement, especially in the B2B environment. However, a recent study found that 70% of people in business are afraid of public speaking. This is particularly concerning given that studies indicate that 75% of people in business believe that presentation skills are critical to career success. In my experience, while there are some very polished public speakers out there, they are in very short supply. There is little doubt that anyone who wants to engage with larger audiences needs to develop effective public speaking and presentation skills. Even where public speaking and presentations are not essential, they can be very helpful in spreading the message to a larger audience. Public speaking represents such an opportunity that volumes have been written about it. Those volumes offer thousands of strategies for overcoming fear and becoming a…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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