18% more for a woman than a man I hesitate to go anywhere that involves a discussion of the exploitation of women, but here goes. Research suggests that in Woolworths and other retailers, a men’s Gillette razor sells for $14.00 while the woman’s product sells for $17.00 – 18% more. This is despite the fact […]

18% more for a woman than a man I hesitate to go anywhere that involves a discussion of the exploitation of women, but here goes. Research suggests that in Woolworths and other retailers, a men’s Gillette razor sells for $14.00 while the woman’s product sells for $17.00 – 18% more. This is despite the fact that they are essentially the same product and perform the same function. The principal difference between the two products is colour. Shaving cream for men is $6.00 per can while shaving cream for women is $7.20. The product for women attracts a 20% premium.These are just two of numerous examples of where differentiating a product can drive sales and margins. By telling women through, design, colour and in-store placement that a razor is specifically designed for them – it is more likely that they will buy and pay 18% more. By telling a woman that…