networking is a terrifying waiste of time

Research shows that most people are terrified of networking. Yes, you are not alone. Research also shows that most networking is an absolute waste of time Most networking fails to achieve its outcomes. This being the case, you might well ask why we undertake seminars and workshops teaching people how to network and how to […]

Research shows that most people are terrified of networking. Yes, you are not alone. Research also shows that most networking is an absolute waste of time Most networking fails to achieve its outcomes. This being the case, you might well ask why we undertake seminars and workshops teaching people how to network and how to enjoy it. There are two reasons: 1. There is no more powerful business tool than networking 2. You can learn to really enjoy networking Someone much wiser than me once said that KNOW WHO will always be more important than KNOW HOW’. There is no doubt that success in business is more related to the relationships you establish than to any other single factor. Networking is nothing more or less than the process of establishing the right relationships. It is natural to be terrified on something where you don’t have the skills or a clear…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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