6 basic human needs It has been said that the 21st century consumer has six core needs – Certainty, variety, significance, connection, contribution and growth. For many, the period in isolation has reduced significantly their capacity to address any of these needs. The period of the pandemic has delivered anything but certainty. Indeed, consumers have […]

6 basic human needs It has been said that the 21st century consumer has six core needs – Certainty, variety, significance, connection, contribution and growth. For many, the period in isolation has reduced significantly their capacity to address any of these needs.The period of the pandemic has delivered anything but certainty. Indeed, consumers have been anxious about their economic circumstances, health, mental state and just about everything else. Give customers something that helps them experience certainty.Being locked in the house hardly encourages variety – especially in terms of entertainment, social experiences, food types, seeing new things and just about everything else. Offer your customers real variety and easy access to it.With people dying all around them, statistics flashed on the screen day after day and stories about turmoil, it is difficult to imagine how anyone might seem themselves as significant right now. Make every customer feel important and special.By definition,…