90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is to tell customers how they can make a purchase. Sadly, they believe they dictate the terms of business. While the marketer might dictate the product to be sold and the price at which it is sold, they should […]

90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is to tell customers how they can make a purchase. Sadly, they believe they dictate the terms of business. While the marketer might dictate the product to be sold and the price at which it is sold, they should allow the customer to decide how they will buy and when they will buy. The marketer should do everything in their power to make it as easy as possible for the consumer to buy. In 2020, businesses should be involved in omnichannel marketing. Indeed, omnichannel marketing has been found to increase customer retention by 90%.For any retailer not involved in omnichannel retailing, this represents a significant channel – particularly in a world that is far more comfortable with online shopping than the world prior to the COVID-19 crisis. I am ] of the opinion that…