6% growth to US$537 million in sales – How does your business stack up? In 2019, Zappos, the online shoe retailer grew 6% compared with 2018 and reported sales of US$537 million. When current CEO, Tony Hsieh, was appointed in 1999, sales were US$1.2 million. Hsieh sold the business to Amazon in 2009 for US$1.6 […]

6% growth to US$537 million in sales – How does your business stack up? In 2019, Zappos, the online shoe retailer grew 6% compared with 2018 and reported sales of US$537 million. When current CEO, Tony Hsieh, was appointed in 1999, sales were US$1.2 million. Hsieh sold the business to Amazon in 2009 for US$1.6 billion.When asked the secret to his success, Hsieh commented as follows: “Our number one priority is company culture. Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen naturally on its own”. “Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.” Brand and branding have more to do with culture than they will ever…