73% love helpful experiences. How helpful is the experience you offer? It is one thing to say buying from you delivers great value. Anyone can say that in a commercial – and most do. It is quite another thing to create a brand that delivers as promised and is capable of maximising conversion rates, margins, […]

73% love helpful experiences. How helpful is the experience you offer? It is one thing to say buying from you delivers great value. Anyone can say that in a commercial – and most do. It is quite another thing to create a brand that delivers as promised and is capable of maximising conversion rates, margins, average sale, repeat business rates, and referral rates. This requires a brand that is authentic and real. It requires a brand that all staff members in the organisation have brought to life.Recent research found that 73% of consumers love a brand because of helpful customer service. In other words, customers love a brand, not because of the advertising or other communication messages, but because of the way in which they are treated by staff. For a brand to maximise return on the investment, it must first be brought to life. It is the behaviour of…