IDENTIFY THE BEHAVIOURS TO BE MANAGED 82% of customers expect an immediate response It might be that they are being unrealistic, but 82% of consumers surveyed expect an immediate response to a sales enquiry. This is interesting, but not especially important, if one of the behaviours you are seeking is not a high conversion rate. […]

IDENTIFY THE BEHAVIOURS TO BE MANAGED82% of customers expect an immediate response It might be that they are being unrealistic, but 82% of consumers surveyed expect an immediate response to a sales enquiry. This is interesting, but not especially important, if one of the behaviours you are seeking is not a high conversion rate. If you are looking for a high conversion rate – the it would appear to be important and possibly a competitive advantage to ensure that all enquires are addressed immediate.The starting point in determining what needs to be offered to drive conversion rates and sales in general, are – a clear determination of the behaviours required and the strategies that will firstly cause that behaviour to occur and secondly deliver the best possible outcome. In other words, the process should never start with – ‘What advertising is required to get the appropriate level of awareness (for…