74% of consumers identify word-of-mouth as a key influencer What are your customers saying about you? Are you customers saying anything about you? Are you wasting the good service you are providing because you are not achieving the referrals you deserve? Research suggests that less than 30% of businesses have a documented referral strategy. This […]

74% of consumers identify word-of-mouth as a key influencer What are your customers saying about you? Are you customers saying anything about you? Are you wasting the good service you are providing because you are not achieving the referrals you deserve?Research suggests that less than 30% of businesses have a documented referral strategy. This is despite research findings as follows: 74% of consumers identify word of mouth as a key influencer in a purchase 71% of consumers are inclined to respond positively to a social media referral 20 – 50% of purchase decisions are directly influenced by word of mouth It is also worth considering research that found that referred customers spend 300% more than non-referred customers.Strategies for driving referrals might include: Building a subscriber database and adding value Improving the customer experience at each touchpoint Building stronger relationships with customers Personalising all interactions with customers There are many more.…