80% attracted by a personalised experience One of the most significant trends in marketing over the last 5 years has been the growth in and expectation of consumers for – personalisation. Research suggests that 80% of consumers are more likely to buy when they have a personalised experience. In response to this trend marketers using […]

80% attracted by a personalised experience One of the most significant trends in marketing over the last 5 years has been the growth in and expectation of consumers for – personalisation. Research suggests that 80% of consumers are more likely to buy when they have a personalised experience. In response to this trend marketers using a high level of personalisation credit it with a 20% increase in sales. Personalisation works and marketing automation can be used to make personalisation work even more effectively and inexpensively. The more personalised your marketing the better. Personalisation can and should apply wherever possible. It is especially relevant with regard to: Direct mail and particularly e-mail (EDM) Lead management experiences Website interactions – perhaps using geo-location technology or a log in facility Telephone enquiries, sales and follow ups Face to face sales interactions The ‘in-business’ customer experience   A feature of the 2000s is that…