forget advertising and look to culture

71% of employees report not being engaged with their job Research by Gallop in the United States found that only 51% of employees are engaged with their job and employer. Certainly, 51% represents a majority, but it also means that nearly half (49%) are not engaged with their job and employer. Research by the same […]

71% of employees report not being engaged with their job Research by Gallop in the United States found that only 51% of employees are engaged with their job and employer. Certainly, 51% represents a majority, but it also means that nearly half (49%) are not engaged with their job and employer. Research by the same organisation found that the situation is much worse in Australia, with 71% of employees not engaged with their job or employer.My question is – how well do you think those not engaged will perform in their job? I would have thought that to remain in a job, an individual first needs to engage with that job. I would argue that people who are not engaged, and by definition indifferent, will never achieve performance maximisation. More importantly for this discussion, what is the likelihood that an employee that is disengaged from their job and employer will…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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