80 percent of online firms use viral marketing Viral marketing is potentially effective for both online and offline businesses. However, there are few businesses that it suits better than an online business. This is perhaps why recent research found that 80% of online businesses use viral marketing. But what is viral marketing? When people talk […]

80 percent of online firms use viral marketing Viral marketing is potentially effective for both online and offline businesses. However, there are few businesses that it suits better than an online business. This is perhaps why recent research found that 80% of online businesses use viral marketing. But what is viral marketing?When people talk about viral marketing, they are often referring to online communication involving a blog post or email. The fact is, however, viral marketing is best defined as – a method of marketing whereby consumers are encouraged to share information about a company’s goods or service. Such marketing or communication can come in two forms: Online Offline  Online viral marketing generally involves the sharing of content by email, blog post, social media video or similar. It is a form of marketing that has been around for a little more than 20 years.Offline viral marketing generally involves word of…