65% find it challenging to engage One thing that will become evident from reading the articles in this series is that with more and more content being published each day, getting noticed, achieving engagement, and facilitating sharing is becoming much more science than art – although both will always be important.  In the month of […]

65% find it challenging to engage One thing that will become evident from reading the articles in this series is that with more and more content being published each day, getting noticed, achieving engagement, and facilitating sharing is becoming much more science than art – although both will always be important.  In the month of March 4.4 million blog posts were published every day Over 100 billion messages are shared through Facebook products every day 600 million tweets are sent each day  With all of this noise, it is all too easy to become invisible. That is why most content is ignored.One study found that 99% of 1.6 million items of content examined achieve no engagement at all. This highlights the fact that it is one thing to post on social media or put a story out there offline – but quite another to ensure it is shared, let alone goes…