75% of 18 to 24-year-olds and 8% of over 65s Research suggests that Instagram is a young person’s media. While 75% of people in the US aged 18 – 24 use Instagram, just 8% of people over 65 years use it. In Australia, Instagram is more commonly used by people aged 25 – 34 (33% […]

75% of 18 to 24-year-olds and 8% of over 65s Research suggests that Instagram is a young person’s media. While 75% of people in the US aged 18 – 24 use Instagram, just 8% of people over 65 years use it. In Australia, Instagram is more commonly used by people aged 25 – 34 (33% of all users) and women (57% of all users). For Facebook worldwide, the top line statistics are as follows: 88% of people aged between 18 and 29 84% of people aged between 30 and 49 72% of people aged between 50 and 64 62% of people aged 65 and more  The point is, different social media appeal to and are used by different audiences to varying degrees.It is important to know your market well enough to understand not just which media platforms they use most often but also:  When they use it How they use…