44% of those surveyed endorse a product based on emotional criteria Research has found that 44% of consumers are more likely to endorse a product based on emotional criteria or an emotional connection. Equally, content on social media is more likely to be shared and go viral if it connects emotionally with the recipient and […]

44% of those surveyed endorse a product based on emotional criteria Research has found that 44% of consumers are more likely to endorse a product based on emotional criteria or an emotional connection. Equally, content on social media is more likely to be shared and go viral if it connects emotionally with the recipient and is likely to have an emotional impact on individuals they choose to share it with. There are several tools that can be used to create an emotional connection, including: Speaking to the audience directly Unique and valuable insights Humour, compassion, and empathy Picking a side and making a case Asking questions that make recipients think   The fact is, emotions engage and connect human beings more than any other force. Content and ideas that resonate and connect people will be shared more frequently. This is a big part of the reason why quotes are shared…