get to the point

1760 is the optimal number of words One study found that the optimal length for a blog post is 1760 words. That same research suggests that a blog post should not be less than 300 words. Another study found that the optimal length for a blog post is between 800 and 1551 words (very specific […]

1760 is the optimal number of words One study found that the optimal length for a blog post is 1760 words. That same research suggests that a blog post should not be less than 300 words. Another study found that the optimal length for a blog post is between 800 and 1551 words (very specific indeed). Yet another study suggested that the optimal length of a blog is 2100 words. Other research has looked at the ideal length for a social media video – finding that it varies by the platform as follows: Facebook – less than 2 minutes Twitter – 30 seconds Instagram – 60 seconds YouTube – 2 minutes  While there are varying views and a lack of absolute certainty regarding the optimal length for any social media post, it is clear that the ideal length: Varies by platform Changes over time Depends on the subject Depends on…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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