5 cows – but only one worth talking about In his book Purple Cow, Seth Godin highlighted the importance of being ‘remarkable’. If you were driving along the road and saw a brown cow, who would you tell?  Probably no-one. If you drove a little further and saw a black cow, who would you tell? […]

5 cows – but only one worth talking about In his book Purple Cow, Seth Godin highlighted the importance of being ‘remarkable’. If you were driving along the road and saw a brown cow, who would you tell?  Probably no-one. If you drove a little further and saw a black cow, who would you tell? Probably no one. If you drove still further and saw a black and white cow, who would you tell? Probably no-one. It you drove still further and saw a purple cow, who would you tell? … Everyone!We talk about things that are remarkable. Good or bad, we share experiences that are remarkable. Happy or sad, we tell our friends about the remarkable. A brown cow is not remarkable, so why would you tell anyone that you had seen one? A purple cow is quite remarkable – and you would probably tell anyone who would listen.…