prioritise video

66% more qualified leads from video Once upon a time, video was little more than an interesting option in social media … a curiosity. It is now an important consideration and will soon be the only viable option. Research suggests that: Video generates 66% more leads in a year 88% of marketers view YouTube as […]

66% more qualified leads from video Once upon a time, video was little more than an interesting option in social media … a curiosity. It is now an important consideration and will soon be the only viable option. Research suggests that: Video generates 66% more leads in a year 88% of marketers view YouTube as the most effective platform Within 3 years, 82% of global internet traffic will come from video streaming  Research has found that: 82% of Twitter users watch video content on Twitter YouTube has over a billion users (almost one-third of total internet users) 45% of people watch more than an hour of Facebook or YouTube videos per week More than 500 million hours of videos are watched on YouTube each day 87% of online marketers use video content           The facts are: Video can paint a more vivid picture than words Audiences are lazy and video is easy Video is…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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