Rather than using advertising to demand or even suggest a behaviour; it is often more cost-effective to identify a simple psychological trigger or nudge.  You can use many recognised nudges to influence consumer behaviour – such as lines on a road that tell us on which side of the road to drive. More recently, with […]

Rather than using advertising to demand or even suggest a behaviour; it is often more cost-effective to identify a simple psychological trigger or nudge.  You can use many recognised nudges to influence consumer behaviour – such as lines on a road that tell us on which side of the road to drive. More recently, with psychologists and behavioural economists’ help, marketers have developed some more innovative nudges to influence behaviour.  Instead of advertising – use a psychological trigger to cause the behaviour you require. Psychologist Adam Alter looked at donations made by citizens of the United States after hurricanes. He found that in 2013 – Hurricane David (bearing a name shared by 3.5 million Americans) resulted in significantly higher donations than hurricane Joyce (bearing a name shared by 6000 Americans) and hurricane Dorian (bearing a name shared by 9000 Americans). Psychologist Jesse Chandler found that for hurricane Rita in 2006, people named…