ethics in 2021

ETHICS IN 2021 Consider context before defining core values. I would argue that the sector least qualified to advise what constitutes a truly ethical business what ethics such a business should advocate is religion. It would seem that many people agree with me. A recent study found that ministers of religion no longer rank in the top […]

ETHICS IN 2021 Consider context before defining core values. I would argue that the sector least qualified to advise what constitutes a truly ethical business what ethics such a business should advocate is religion. It would seem that many people agree with me. A recent study found that ministers of religion no longer rank in the top 10 professions in terms of trust. One of the erroneous notions perpetrated by many religions is that ethical or values are absolute – when, in fact, values are almost always relative. In ‘western’ nations, a high value is placed on individualism, while many Asian cultures discourage individuality instead of prioritising the collective. In Islamic cultures, a business might be viewed as more ethical if it actively aligns itself with the Muslim faith. In Western countries, aligning a business with any faith is fraught with danger. There are few values or ethical standards that are viewed…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE