Empathy based marketing is growing in popularity, and it is doing so for an excellent reason. It delivers a range of benefits – from improved sales and margins to lower marketing costs. Walk a mile in their shoes – then you might understand them.  According to the National Autistic Society, 99% of people in the UK have […]

Empathy based marketing is growing in popularity, and it is doing so for an excellent reason. It delivers a range of benefits – from improved sales and margins to lower marketing costs. Walk a mile in their shoes – then you might understand them.  According to the National Autistic Society, 99% of people in the UK have heard of autism, but only 16% understand the condition in a meaningful way. I suspect it is no different in Australia. To increase the understanding of autism among the broader population, The National Autism Society developed a VR-driven campaign. The campaign and resulting VR experience enabled users to experience what it is like for a child with autism to navigate a busy shopping centre. Showing flickering lights and overwhelming sound – the video effectively highlights the sensory overload in busy and stressful environments. Unlike other charity strategies that raise sympathy or compassion, this approach puts the…