Once the customer is well understood, there is the capacity to engage that customer in a customised manner, demonstrating empathy and using language, messaging, and media they will be more inclined to related to. Such engagement also becomes more effective in building relationships. Use content to establish the empathy that leads to sales. Cyber-security is […]

Once the customer is well understood, there is the capacity to engage that customer in a customised manner, demonstrating empathy and using language, messaging, and media they will be more inclined to related to. Such engagement also becomes more effective in building relationships. Use content to establish the empathy that leads to sales. Cyber-security is arguably the most significant threat to business continuity in 2021. Ransomware damages costs are expected to reach US$20 billion in 2021. Research suggests that around 95% of cyber-security breaches arise from inadvertent employee error. With these kinds of statistics in mind, Microsoft created the ‘autonomy of data breach’ website. With the aim of educating customers and potential customers – making it clear why its products are essential, Microsoft created this interactive website addressing cyber-security issues through the lens of a ‘data heist’. The site put users in a hacker’s shoes, taking them through the stages of a data breach…