So long as the cash is available, or they are prepared to take the risk that the cash will become available, any marketer or businessperson can try and advertise their way to success. There are, however, also a myriad of smart tools that marketers can use to achieve commercial and social objectives without relying too […]

So long as the cash is available, or they are prepared to take the risk that the cash will become available, any marketer or businessperson can try and advertise their way to success. There are, however, also a myriad of smart tools that marketers can use to achieve commercial and social objectives without relying too heavily on advertising. At the very least, these smart tools can reduce the reliance on expensive advertising. To drive sales – be careful not to over-estimate consumer thinking. Eating big is all too common in Australia as indeed it is in the United States – CLICK HERE. Indeed, some 60% of adults in both countries are now overweight or obese. The habit that is overeating is all too evident at a smorgasbord. To counter this – or at least examine strategies for getting smorgasbord users to consume less, in one study – a sign reading ‘People…