ethics and education

Albert Einstein famously said – ‘imagination is more important than knowledge’. In my interpretation of this is Einstein is suggesting that you need imagination to envisage the possibilities. You then need knowledge to test those possibilities. Albert Einstein also said – ‘the true sign of intelligence is not knowledge but imagination’ In my interpretation of […]

Albert Einstein famously said – ‘imagination is more important than knowledge’. In my interpretation of this is Einstein is suggesting that you need imagination to envisage the possibilities. You then need knowledge to test those possibilities. Albert Einstein also said – ‘the true sign of intelligence is not knowledge but imagination’ In my interpretation of this Einstein is suggesting that it takes more intellectual grunt to identify the possibilities than it does to test them. I agree with him. Indeed, this may well explain why lateral thinking and innovation are so rare in our community. Einstein was without doubt one of the more intelligent people of the last century, and in my mind he is worth listening to for that reason alone. Why then do the authorities who run our education system not listen? Our education system is almost entirely focused on knowledge and gives little attention to the development…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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