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the marketing trends in 2023

Monday, February 6, 2023

  Customer alignment. Staff alignment. Communication. Experience. Practical integrity. Every year, people like me write about the trends in marketing in the year ahead. But do these trends matter? To my mind, trends matter only to the extent that they provide insight into emerging technologies, new ideas and what seems to be working for marketers. It is also reasonable to ask how marketers should respond to these trends. Should these trends be embraced because they work for others, or should they be avoided because others use them? Certainly, there might be times when others zig that you should you zag. This missive discusses several trends likely to dominate the marketing landscape in 2023. Four are addressed in more depth. This missive also addresses one ‘non-trend’ that, in my view, has more potential than the other trends – combined. How you respond to these trends is a matter for you. TACTICAL AND OPERATIONAL…

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REDUCING MARKETING COSTS IN 2023.

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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