It has long been said that many sectors of the marketing industry, like so many sectors of industry in general are dinosaurs. And the fact is they are! Like the traditional media relations consultancy, the CRM consultancy, the direct marketing specialist, the advertising agency in its current form in Australia is coming to the end […]

It has long been said that many sectors of the marketing industry, like so many sectors of industry in general are dinosaurs. And the fact is they are! Like the traditional media relations consultancy, the CRM consultancy, the direct marketing specialist, the advertising agency in its current form in Australia is coming to the end of its useful life. Indeed, that is largely why they are dying. But having said that, when the gloss and bullshit wears off the social media consultancies will also begin to experience their demise, as clients realise that social media is not rocket science and the next marketing panacea begins to grab people’s attention. Elsewhere in the world there are new approaches to marketing that are revitalising all of these areas of expertise and leading to vastly SUPERIOR RESULTS for clients of all shapes and sizes – often at a much lower cost with MUCH…