Marketing, not technology, is my game. While I know quite a bit about marketing and related subjects, I am no expert on technology. That said, while involving technology, digital transformation is not all about technology. This missive is not all about technology. I am not going to recommend technologies or brands. The missive focuses on the implications of technology for marketing. While digital transformation has implications and applications well beyond marketing, the digital transformation of marketing has been profound. Applying new technology to marketing will only increase in the months and years ahead. One thing that is clear is that the failure to embrace the latest technologies available to marketers will constitute a significant opportunity lost. This missive looks at the opportunities to leverage and the issues associated with the digital transformation of marketing in 2023. DIGITAL TRANSFORMATION DEFINITION The best starting point in this discussion might be to define…