Last year my girlfriend decided she needed raised garden beds to grow vegetables. Responding to an advertisement that promised the world for just a handful of dollars, she purchased a metal raised garden bed kit – only to find that the kit was not strong enough or designed well enough to be fit for purpose. Both the product and the business lacked integrity. As a result, my girlfriend lost trust in the brand and will never buy from them again or refer them to anyone. As a result, the brand lost a supporter and gained a critic. We have all had experiences like this one. The advertising promises the world, and the product delivers an atlas. We have all experienced the absence of integrity, and because we have all had experiences like this, trust in advertising and business is low. It is because we have all had experiences like this…