An independent marketing audit was once seen as an invaluable tool for keeping marketing costs down. What ever happened to the marketing audit, asking questions like: – Are your advertising and digital strategies adding real value? – Are your strategies delivering the value you think they are? – Are you maximising the return on investment […]

An independent marketing audit was once seen as an invaluable tool for keeping marketing costs down. What ever happened to the marketing audit, asking questions like: – Are your advertising and digital strategies adding real value? – Are your strategies delivering the value you think they are? – Are you maximising the return on investment in marketing? Annual financial audits are common place, particularly for public companies. In addition to addressing statutory obligations, financial audits provide and objective and independent view if the inner workings of a business, identifying both issues and opportunities. https://www.djohncarlsonesq.com/what-happened-to-the-audit/   This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK –www.djohncarlsonesq.com/publishing John Carlson is a behavioural scientist, strategic planner and lateral thinker focusing on branding, marketing, communication, personal advancement, business development and behaviour management. www.djohncarlsonesq.com