In Australia around 8% of retailing is online. In Britain it is 13%. In mainland Europe it averages 16%. In Australia online retailing will rise above 20% in 5 years. 62% of Australians have made a significant purchase on line. The three biggest drivers of online shopping in Australia, are in order of importance: – Range – […]

In Australia around 8% of retailing is online. In Britain it is 13%. In mainland Europe it averages 16%. In Australia online retailing will rise above 20% in 5 years. 62% of Australians have made a significant purchase on line. The three biggest drivers of online shopping in Australia, are in order of importance: – Range – Convenience – Price Price is not only third it is a long way behind convenience. What is more if prices are the same as the bricks and mortar retailer – that is generally enough. Given the low standard of bricks and mortar retailer in Australia, it is no wonder. Despite all of this, only 50% of businesses in Australia have any involvement in any form of e-commerce, and in the vast majority of cases this does not involve online retailing Australian consumers are among the fastest new technology adopters in Australia. Australian business is amongst the slowest…