When I first started in business, just brimming with knowledge having only recently completed my studies, one of my partners informed me that KNOW WHO is always more important than KNOW HOW. Whilst a little deflated at the time, business life and indeed, life in general has taught me that he was 100% right. When […]

When I first started in business, just brimming with knowledge having only recently completed my studies, one of my partners informed me that KNOW WHO is always more important than KNOW HOW. Whilst a little deflated at the time, business life and indeed, life in general has taught me that he was 100% right. When I look at the most successful people in business and indeed life in general, they are invariably the people with the best network and the sales skills required to build that network. They are rarely, if ever, the people who know the most or have the best technical skills. Clearly having both is beneficial, but not having the relationships is terminal. What is more, the most successful business people are those that can develop relationships in and that can endure any economic environment. Of course I am not talking just about relationships with customers and…