personal branding – insight one

The power of PRESENTATION Time and again, research has shown that perception is everything. How people see you, is from their perspective how you are and ultimately how their behaviour towards you. Time and again research has shown that perception is greatly influenced by your presentation. Presentation is critical to effective personal branding. The fact is […]

The power of PRESENTATION Time and again, research has shown that perception is everything. How people see you, is from their perspective how you are and ultimately how their behaviour towards you. Time and again research has shown that perception is greatly influenced by your presentation. Presentation is critical to effective personal branding. The fact is however research also shows that: Few people have a clear understanding of how they are perceived Few people understand the issues in personal presentation Few people understand the impact of personal presentation on perception Here are some tips tip help you address this issue: Dress in a way that makes you feel comfortable and confident. Your confidence is the MOST important aspect of your presentation Judgements about you are made within the first 30 seconds of meeting and after that judgements are rarely objective. First impressions are critical It takes months to develop a personal…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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