The power of THE PRODUCT Relationships are the key to successful business. Know who will always be more important than know how. Building relationships inevitably involves a element of networking – something few business people like, most are afraid and all too many try to ensure they do not have the time for. Central to […]

The power of THE PRODUCT Relationships are the key to successful business. Know who will always be more important than know how. Building relationships inevitably involves a element of networking – something few business people like, most are afraid and all too many try to ensure they do not have the time for. Central to networking and relationship is having something to offer. Just like your business must have something to offer, so must you. It is often said that Bill Clinton was the first US presidential candidate to realise that he was a PRODUCT. You too need to realise that you are a product, that there are any number of alternative products, that to be successful products need a something attractive to offer and the most successful products have a clear competitive difference. Here are some thoughts you might take into account in developing your product into one that…