The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important. Stories have been found time and again in research as a powerful vehicle for: Communicating a message Creating a connection Taking […]

The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important. Stories have been found time and again in research as a powerful vehicle for: Communicating a message Creating a connection Taking people to an emotional place Helping people escape the day to day Consider these two commercials from the 1980’s: https://www.youtube.com/watch?v=SswMzUWOiJg https://www.youtube.com/watch?v=ZzUm0wqhE7E&list=PL58827C38E412E17D Both of these commercials tell a story and tell it in a way that transports the viewer to an emotional place, helping them momentarily escape the day to day and engage with a message. Transporting people to another place can make them much more receptive to making a purchase.   This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK –www.djohncarlsonesq.com/publishing John Carlson is a behavioural scientist, strategic planner and lateral…