NO ESCAPE You cannot escape personal branding! You have a personal brand whether you want one or not! Branding is all about expectations. Your personal brand is in essence a summary of your audience’s expectations of you – and if a member of your target audience knows you then they will have expectations of you. […]

NO ESCAPE You cannot escape personal branding! You have a personal brand whether you want one or not! Branding is all about expectations. Your personal brand is in essence a summary of your audience’s expectations of you – and if a member of your target audience knows you then they will have expectations of you. Further the expectations your audiences have of you will directly impact on how they see you, whether they would employ you, how much they might pay you, whether they might promote you, what they might engage you to do and what value they might place on your expertise etc. You have a personal brand now and it is already impacting on your success and your life in general. We all have a personal brand now and the essential difference between truly successful people and the rest is that the truly successful people have defined their…