can you think the unthinkable?

INNOVATION – INSIGHT 11 Great innovation requires critical, objective and analytical thought, something few people do well, if at all. ‘Five percent of people think; ten percent of people think they think; and the other 85% would rather die than think’ – Thomas Edison Great innovations also require a capacity to think disruptively, shedding the […]

INNOVATION – INSIGHT 11 Great innovation requires critical, objective and analytical thought, something few people do well, if at all. ‘Five percent of people think; ten percent of people think they think; and the other 85% would rather die than think’ – Thomas Edison Great innovations also require a capacity to think disruptively, shedding the confines of socialisation to see things in the data that other are not seeing. Someone wiser than me once said: There are none so blind as those who will not see. A great innovator can and does see what others cannot or do not see. A great innovator has the capacity to look for and see the unexpected. A great innovator has a mindset that facilitates thinking outside of the box. Great innovations occur in an environment that encourages thinking outside of the box – looking deeper and harder into the data. The fact is we…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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