AN E-COMMERCE STORY THAT RETAILERS NEED TO KNOW Nothing tells a story quite like numbers. Try these numbers for size: Online sales in Australia – 6-8% of total retail Online sales in Europe – 13-16%of total retail We are lagging behind. But WE WILL CATCH UP Growth rate overall in Australia – 15% But even […]

AN E-COMMERCE STORY THAT RETAILERS NEED TO KNOW Nothing tells a story quite like numbers. Try these numbers for size: Online sales in Australia – 6-8% of total retail Online sales in Europe – 13-16%of total retail We are lagging behind. But WE WILL CATCH UP Growth rate overall in Australia – 15% But even in Australia, overseas retailers are better at it than we are Percentage of online sales in Australia from overseas sites – 27%- 45% Growth rate in online sales from o/s sites – 40%  Growth rate in online sales from domestic sites – 10% It seems to me that there is a staggering opportunity here – taking share from overseas retailers in a rapidly growing market Percentage of Australian online shoppers using overseas sites – 75% Percentage of New Zealanders online shopping using overseas sites – 58% This suggests that we are worse than New Zealand…