I guess everyone wants to know what consumers are buying in 2015. That being the case, thank God I am here to tell you First and foremost they are buying PEOPLE or more specifically relationships. Before consumers buy products more and more of them are buying the individuals involved in delivering those products and […]

  I guess everyone wants to know what consumers are buying in 2015. That being the case, thank God I am here to tell you First and foremost they are buying PEOPLE or more specifically relationships. Before consumers buy products more and more of them are buying the individuals involved in delivering those products and services Relationships and service are more important than ever. Avoiding mediocrity is more important than ever. We would all prefer to deal with people we like and trust. No matter how good a product or service might be we are unlikely to buy it from someone we don’t like or trust. We always feel better about a restaurant when we like the owner; we always feel better about a liquor store where the staff recognise us and give us good advice. We all go back to the greengrocer who invites us to pay later when…