AMAZING E-COMMERCE STATISTICS 3 There are a lot of myths about what consumers will and will not buy online. Research has however consistently found that consumer electronics and books lead the way When asked what they buy online, in one survey (Ayaz Nanji), consumers responded as follows; Consumer electronics – 69% Books – 67% Clothing […]

AMAZING E-COMMERCE STATISTICS 3 There are a lot of myths about what consumers will and will not buy online. Research has however consistently found that consumer electronics and books lead the way When asked what they buy online, in one survey (Ayaz Nanji), consumers responded as follows; Consumer electronics – 69% Books – 67% Clothing and Apparel – 63% Household goods – 38% Office supplies – 30% Another survey (PWC) found as follows: Consumer Electronics – 62% Clothing and apparel – 61% Books and magazines – 52% Recreational goods – 47% Pharmaceuticals – 31% Setting aside the differences between these two surveys, there are some very clear similarities. Perhaps the most surprising of these relates to the purchase of CLOTHING and APAREL It is so often said that consumers will not buy personal items on line and yet both surveys more that 60% of respondents said they purchased clothing and…