FROM THE NEWS – OBSERVATION 2 It was reported in the Financial Review this morning that UBER, the now well-known taxi APP has a well-funded competitor – GRABCAB. It was only a matter of time! The question is therefore, with these competitors in the market and growing in strength, do taxi operators like Swan Taxis, […]

FROM THE NEWS – OBSERVATION 2 It was reported in the Financial Review this morning that UBER, the now well-known taxi APP has a well-funded competitor – GRABCAB. It was only a matter of time! The question is therefore, with these competitors in the market and growing in strength, do taxi operators like Swan Taxis, Premium Cabs, Silver Top and many others have a future? No, they don’t. They can use the law, regulation, media relations and small innovations to extend their life cycle, but in essence – as a result of disruptive innovation, and disruptive technology – taxi operators are moving into their death phase. It will take a few years for them to die off completely, but they will die The fact is, at least in so far as the consumer is concerned, they add no value. Indeed many consumers would argue that they are unpleasant to deal…