what would be your advice to the pm?

FROM THE NEWS 2 The media reports regarding ‘cleaning off the barnacles’ continue two weeks after the Prime Minister first highlighted the ‘need’ Evidence of the practise is reflected in a number of changes in policy and regulation, including those relating to – payed maternity leave, the GP co-payment and the education ‘reforms’ It would […]

FROM THE NEWS 2 The media reports regarding ‘cleaning off the barnacles’ continue two weeks after the Prime Minister first highlighted the ‘need’ Evidence of the practise is reflected in a number of changes in policy and regulation, including those relating to – payed maternity leave, the GP co-payment and the education ‘reforms’ It would seem that someone has advised the PM to ‘clear the decks’ before Christmas and or the end of the year. It would seem that there is a strategy being implemented that involves starting 2015 with a ‘clean slate’ and ‘clear air’ My questions are two-fold: Are you as tired as I am of expressions like – “cleaning off the barnacles’ and ‘clear the decks’ – not to mention ‘team Australia’? and Will the strategy of cleaning off the barnacles now and with a view to setting up 2015 work? I will let the first question…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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